Attention Service Professionals:
Does Your Website Do It's Job?
Does it gain you more visibility?
Does it give a professional first impression?
Does it attract your ideal clients?
Does it compel them to give you their
contact info?
Does it leverage the power of social media?
Does it help you make more money?
If not, please read on ...
Dear Coach, Speaker or Other Service Professional,
Whether the majority of your ideal clients are local, national or global, you need to have a website. Whether you like it or not, the Yellow Pages are quickly being replaced by online searches as a way to find local service providers.
And, as your ideal clients get networked in with popular social networking sites such as Facebook, LinkedIn and Twitter, your business needs to be, too.
So, let me ask you: Does your business and -- most importantly -- your website --leverage the power of these Web 2.0 tools to attract ideal prospects and transform them into paying clients, possibly even raving fans?
Maybe, at this point, you have a blog, but it just isn't doing what you want it to do. Maybe it doesn't look professional enough. Maybe your "ethical bribe" isn't attracting the right prospects or compelling enough to convince your ideal clients to sign up. Or maybe you have a static website and would like to add the search engine results power of a blog to the mix, but don't want the hassle -- and reduced branding -- of several websites to accomplish this goal.
You Need a WordPress Re-Vamp!
Before I get too ahead of myself, let me back up a moment and explain what WordPress is and how it can improve the performance of your website.
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Most people think of WordPress as a blogging platform. This is only part of it's power. WordPress is a simple but complete content management system, or CMS, capable of supporting static sites, e-commerce sites, blog sites, company sites and so much more. |
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Because it is a CMS, WordPress is scalable. It can grow along with you as your business grows, going from just a handful of pages to 10,000. |
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WordPress is open source and has a large community of developers who create useful -- and free -- plugins that add functionality to your website. Open source means not only that it is free, but you have the right to tweak it -- or hire a programmer to tweak it -- to better meet your needs. But because it has a community of developers already adding functionality to WordPress through plugins, you probably won't have to bother. |
So now that we've got that out of the way, do you understand the edge that having a website powered by WordPress can give your business? If you're still unclear, let me list a few:
- WordPress is easy to use, so you are empowered to take control of your own website and not always be dependent on high-priced webmasters.
- Because it is easy to use, you can hire interns to manage your site for you -- a lot more cost effective that a web design company!
- WordPress accommodates both static and blog pages, so you don't need two sites or two programs to have all the types of pages you want on your website.
- There are plugins that enhance search engine optimization and social networking. Do you tweet? There's a plugin that will post a tweet for you whenever you publish a blog post. Have a MySpace account? There's a plugin that will post a message to your MySpace blog whenever you publish a blog post. Several plugins help you encourage commenting, social bookmarking and more.
- Need to change the look and feel of your website? It's as simple as choosing another theme!
- Do you monitor your website stats? There are plugins that give you a robust look as how your visitors use your website.
- WordPress integrates well with FeedBurner, which gives you ways to enhance your RSS feeds.
I could go on, but that's not the point of this message.
I don't want to learn programming or design.
So how do I get a WordPress re-vamp at a reasonable cost?
I'm glad you asked! WordPress Re-Vamps are one of the services I provide at DragonWyze Solutions. Part of giving birth to your unique gift to the world is having a strong and professional presence on the web. And I've found that WordPress gives my clients the best value for their time and money. So I've put together an offering that really helps you not only get a professional website set up, but includes the coaching you need to use it to best effect.
What is included in a WordPress Re-Vamp?
That actually depends on what level of service is best for your unique situation. I've found that some clients need more consultation and design services than others. So I've developed three packages: Gold, Silver and Bronze.
| A WordPress Re-Vamp Gold Package Includes: | |
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Installation and setup of WordPress on your hosting account. |
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Full theme customization to suite your branding. |
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Plugin installation and setup (up to 20 plugins). |
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Design and installation of your opt-in form. |
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Up to 10 hours of coaching and consultation over 90 days to help you:
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| A WordPress Re-Vamp Silver Package Includes: | |
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Installation and setup of WordPress on your hosting account. |
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Full theme customization to suite your branding. |
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Plugin installation and setup (up to 10 plugins). |
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Design and installation of your opt-in form. |
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Up to 5 hours of coaching and consultation over 90 days to help you:
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| A WordPress Re-Vamp Bronze Package Includes: | |
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Installation and setup of WordPress on your hosting account. |
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Full theme customization to suite your branding. |
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Plugin installation and setup (up to 10 plugins). |
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Design and installation of your opt-in form. |
Really Maximize Your Website with These Add-On Services!
Although the packages above give you everything you need for a good website foundation, some clients want more. So, I do have add-on services that can turbo-charge the results you get from your website:
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Assistance with Creating Your "Ethical Bribe": Make sure it attracts your ideal clients and provides them value so they want to do business with you |
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Squeeze Page Design: Use squeeze pages to lead into your WordPress site or as portals to your products. |
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Autoresponder Follow Up Set Up: I'll help you set up your autoresponder with effective follow up messages |
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Feng Shui Consultation: Improve your website's effectiveness through correct placement of color and design elements (courtesy of FengShuiHarmony.net) |
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E-book Cover Design: Don't use run-of the mill e-book covers -- get one that further enhances your brand! |
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HTML E-zine Design: Reinforce your branding with a clean HTML e-zine layout. I'll even set it up in your autoresponder. |
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WordPress website Maintenance: My team will keep your WordPress website up-to-date, backed up and can even help with publishing your blog posts. (Note: This service will be launched early in 2009. Sign up below to be one of the first people notified when this service becomes available.) |
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Additional plugin installation and set up |
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Additional coaching, consulting and training |
But before you rush off to apply to become one of my clients,
let me show you a bit of my work.
First, I would like you to know that I design all my websites. So, if you've visited The Women's Business Gallery, the Turbo-Charge Your Marketing Blog or The Product Midwife, you've already seen some of my work. But what you may not realize is how I created that look and feel from something very different.
For example, here are a couple of before and after looks at WordPress themes I customized for clients of mine.
| BEFORE | AFTER |
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| Decayed Theme | Smile Renaissance |
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Smile Renaissance is a custom published newsletter for cosmetic dentists. The website needed to be clean, upscale and closely match the media kit. Using one plugin, I was able to give each page a different background image and color scheme. |
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This website uses Feng
Shui concepts to full effect. The choice of colors and image placement
help enhance my client's expert status. |
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If you would like to see more samples of my work, go to:
www.theproductmidwife.com/wordpressbeforeafter.
So how do I get my WordPress Re-Vamp?
I'm highly selective about who I will work with ... so not everyone who wants to hire me will have the privilege. I only want to work with clients who can benefit the most from my services. And, because of all the other projects I am working on, I can only take on a certain number of WordPress Re-Vamp clients at any given time.
Therefore, I've developed a simple application form that potential clients can fill out to request a WordPress Re-Vamp. Just fill in your first name and email address below, and I will send one to you right away.
I hate spam as much as you do. I won't share your information with anyone else.
Your information will only be used to contact you for an initial consultation to see if we are a good fit,
or to inform you of when I have spaces open for WordPress Re-Vamps
or other Web Services. You can unsubscribe at any time.