Are You Hoarding Your Gifts?

Are You Stuck Somewhere
in the Product/Service Life Cycle?

Everyone was born with at least one gift they were meant to give to the world. Often, this gift is in the form of a product or service. Has your gift been unwrapped and released to the world? Or are you stuck somewhere in the Product/Service Life Cycle, unable to “give birth” to your gift, unwillingly hoarding it from others?

Having a gift and not being able to release it can be frustrating and even painful. Being stuck somewhere in the Product/Service Life Cycle can be harmful.

• It can cost you money is lost revenue from the unborn product or service.
• It can cause unpleasant emotions such as frustration, irritability, anger and even, in some cases, depression.
• It can cause a drop in your self-confidence and self-esteem as you struggle to overcome obstacles that, for some reason, you are finding insurmountable.

But it doesn’t have to be that way. There is help available — in the form of The Product Midwife. I can help you give birth to your unique products and services by helping you get unstuck from wherever you are in the Product/Service Life Cycle.

So, where are you in the Product/Service Life Cycle?

Take a look at the descriptions below to determine where you are stuck in the cycle. Then click on the appropriate link to discover how I may be of service to you. If, after reading the descriptions below, you are still unsure of where you are, set up a free, 30-minute consultation and we’ll figure it out together. Just click the “Schedule a Call” button to the left or send me an email at carma@theproductmidwife.com.

	Pre-Conception You know you have a product or service inside you but you’re not quite sure what it is. You’re looking for some basic guidance, maybe even a sounding board, to help you give birth to this gift. Activities during this phase include: learning new skills or honing those you already have; self-improvement and mindset work; discovering your core passions; and determining your core market.
	Conception You have an idea for a product or service, but you’re not sure what form or forms it should take. You’re looking for some guidance to help you flesh out your idea. Activities during this phase include: narrowing the focus of your target market; market research; brainstorming and business planning.
	Gestation & Development You have an idea for a product and are pretty sure what you want it to look like. You need guidance in developing it: How should it be delivered? How much should you charge? Activities during this phase include: product development; product delivery logistics; developing pricing strategy; developing joint venture plans; initial branding and marketing planning.
	Birth You have a product or service and are ready to launch it to the world. You need help developing a launch and/or pre-marketing plan for your product or service. Activities during this phase include: product launch; joint ventures; and intense promotions.
	Post Natal Care You have a product or service that is already on the market. You want to tweak or improve your marketing for this product or service. Activities during this phase include: marketing; follow up; promotions; relationship building and more.